What does negative connotation mean??

Connotative is the adjective form of connotation. A connotation is a word's figurative intrinsic sense including its shades of meaning and overtones. Connotation may also denote an idea that is ociated or suggested by a phrase or word. For example the connotative meaning of the word shrewd is rather negative because it implies someone who is able to benefit at others expense or a rose may imply romance.